Public Relations Practitioner

One thing English majors are good at is communicating. Public Relations is all about communication. We communicate with the general public and with other organizations.


Many people do not know what a PRP does. To be honest, I didn’t know what a PRP does until this past January. I am in a public relations class this semester.

Public Relations Society of America

According to the Public Relations Society of America’s website, a PRP will be:

  • “Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
  • Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
  • Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
  • Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above”.

U.S. News

According to U.S. News:

As a public relations specialist, it’s your job to cultivate and maintain close and productive relationships with journalists, bloggers and opinion leaders. You’ll be asked to create print and web-based communications materials – which may include story pitches, press releases, Q-and-A interviews, presentations, video scripts and speeches – that are consistent with your client’s image and message. Other responsibilities range from acting as a company spokesperson for a variety of media inquiries and speaking directly to the press on behalf of your client (sometimes deflecting negative criticism), to preparing your client for press conferences, media interviews and speeches. Social media outreach has become an integral part of a PR specialist’s job in recent years. “With the onset of social infrastructure such as Facebook, LinkedIn, Twitter and Pinterest, combined with the versatility of web tools, the jobs of public relations specialists are growing at a fast clip,” says Gerard Corbett, a chair of the Public Relations Society of America“.

Salary

According to the same article, the median salary for a PRP is $56,770. There is a 1.1% unemployment rate and there are 14,000 jobs for PRP’s.

Ranking

“Public Relations Specialists are ranked #2 in Best Creative and Media Jobs”.

Job Satisfaction

“Average Americans work well into their 60s, so workers might as well have a job that’s enjoyable and a career that’s fulfilling. A job with a low stress level, good work-life balance and solid prospects to improve, get promoted and earn a higher salary would make many employees happy. Here’s how this job’s satisfaction is rated in terms of upward mobility, stress level and flexibility.

Upward MobilityAbove Average
Opportunities for advancements and salary


Stress LevelAbove Average
Work environment and complexities of the job’s responsibilities


FlexibilityAverage
Alternative working schedule and work life balance”

 Being a PRP requires many skills. If you possess the skills stated above, then working as PRP may be the job for you.

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